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FOR IMMEDIATE RELEASE Speare Memorial Hospital (603) 536-1120 | |
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May 29 , 2007 | |
SMH´s New Logo Wins National Recognition | |
 | PLYMOUTH, N.H.--- Developing a new logo for Speare Memorial Hospital that best reflected its strategic direction in the 21st century was approximately a two year process, but the investment has resulted in national recognition. SMH´s new logo has won a merit award in the 24th Annual Healthcare Advertising Awards, the nation´s largest healthcare advertising awards competition, sponsored by the Healthcare Marketing Report. |
| The green and brown logo prominently featuring the word Speare, partnered with an evergreen pine tree, was designed by Millennium Advertising in Concord and introduced in September 2006. "Of the many designs we considered, this one best incorporated our strategic indicators—strength, life, growth, vitality and rebirth—and drew affinity from our employees and board of directors," notes SMH President and CEO Michelle McEwen, FACHE. | |
| The popularity of the new logo has been demonstrated through the sale of logo items at the hospital´s gift counter. Opening soon after the new logo was introduced, items featuring the logo are best sellers according to Elaine Melquist, SMH´s director of volunteer services and the gift counter manager. She explains, "Coffee mugs were the first item we had for sale with the new logo and they just flew off the shelf. Then we began receiving requests for specific items including sweatshirts, fleece vests, umbrellas and travel mugs. People have really wanted to show their Speare spirit." | |
| The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition in the country. A record number of 4,300 entries were received for this year´s competition and were reviewed by a national panel of judges. Winners were selected based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. | |
| Speare Memorial Hospital is a 24-hour, acute care, non-profit community hospital and healthcare provider serving Plymouth, and the communities of central New Hampshire, for more than a century. . | |
| Michele Barney Hutchins Director of Community Relations Speare Memorial Hospital (603) 238-6468 mhutchins@spearehospital.com | |